Assessment 1: Case study Analysis

 Assignment 1. Individual Case Analysis (1000 words +/-10%)

Students are required to do an analysis of a contemporary situation in a current multinational company.  This case study analysis will be from one of the following topics below, but no more than two topics. 

• Organisation of the firm
• Goal setting and business objective
• Managing in a global environment 
• Strategy formulation

The situation must be recent and approved by the lecturer. It must highlight management issues faced by managers of this company with references from the prescribed textbook and at least five journal articles.  The overall mark is worth 20% of the final mark. This assignment must be done as an individual assessment. Students must show progress to the lecturer weekly on written elements of this Case Study. Use of ChatGPT or other plagiarism tools will not be tolerated. A short ten (10) minute presentation of the outline and evidence sources for this case study must be presented to the class in week four with feedback incorporated for final submission in week six.

Assignment Structure (1 paragraph each)

Introduction

Provide company background.  

References: Company website, Annual Report.

 Describe the issue/weakness

Identify and clearly explain the issue you have chosen to analyze. Explain the reasons behind the issue. Then explain if this issue/weakness has any opportunity for improvement.

The issue should be related to one or a maximum of two topics from the following.

• Organisation of the Firm
• Goal Setting and business objectives 
• Managing in a Global Environment 
• Strategy formulation

Reference: Company website, Annual Report, published articles

 Management Theory Application

Apply a relevant management theory to analyze the issue.

Reference: your textbook, relevant research articles

 Suggestions for improvement

Provide recommendations for addressing the issue.

Reference: your textbook company, websites, articles, and other google scholar information 

 Conclusion

Summerise your findings

 References: Company website, Annual Report, Database (ESBCO), Harvard Business Review and textbook. Minimum 5 sources and max 10 sources.

 Style: APA 7th Edition