Course Modules
Welcome
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Copyright NoticeScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 1 (7 March)
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Unit administrationScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Topic: About the NFP SectorScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Resources:Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Activity: 2010 Productivity Commission ReportScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Tutorial: The Marketing PlanScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 2 (14 March)
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Topic: Not-for-profit (NFP) marketingScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Reading: Grau, pp1-26Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Guest Presenters: Melissa Crompton & Melissa Cashman (Uniting Care West)Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Tutorial: Marketing plan - Organisation descriptionScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Assessment:Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Week 2 Discussion Questions - The not-for-profit sector in AustraliaScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 3 (21 March)
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Topic: Marketing research for competitive advantageScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Reading: Grau, pp109-135Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Guest presenters: Hayley O'Hara & Angela Crombie (Aboriginal Legal Service)Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Tutorial: Marketing plan - Organisation vision and missionScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Assessment:Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Week 3 Discussion Questions - Not-for-profit marketingScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 4 (28 March)
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Topic: Strategic marketing for not-for-profit organisationsScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Reading: Grau, pp58-84Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Guest Presenter: Josh Bond (Austin Cove Baptist College)Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Tutorial: Marketing plan - Situation analysisScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Assessment:Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Week 4 Discussion Questions - Marketing research for competitive advantageScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 5 (4 April)
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Topic: The not-for-profit brandScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Reading: Grau, pp27-57Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Tutorial: Marketing plan - Marketing objectivesScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Assessment:Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Week 5 Discussion Questions - Strategic marketing planning for NFP organisationsScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 6 (11 April)
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Topic: Guest PanelScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Guest panelist: Josh Dekuyer (Rail, Tram and Bus Industry Union WA - RTBU)Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Guest panelist: Michael Smith (Australian Baptist Education)Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Reading: No reading this weekScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Tutorial: Marketing plan - Marketing strategyScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Assessment:Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Week 6 Discussion Questions - The not-for-profit brandScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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McCrindle Infographics - Understanding the generationsScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 7 (18 April)
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MID-SEMESTER STUDY BREAKScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 8 (25 April)
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ANZAC DAY - NO CLASSScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 9 (2 May)
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Topic: Understanding and engaging with your stakeholdersScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Reading: Grau, pp85-108Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Guest Presenter: Leighton Bradfield (20Talk)Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Tutorial: Marketing plan - Implementation, evaluation and controlScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Assessment:Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Week 9 Discussion Questions - Guest PanelScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 10 (9 May)
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Topic: Innovation for products, services, and deliveryScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Reading: Grau, pp136-156Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Guest presenter: Ben Jefferies (Sportsfest)Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Tutorial: Marketing communications plan - Situation analysis, objectivesScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Assessment:Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Week 10 Discussion Questions - Understanding and engaging your stakeholdersScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 11 (16 May)
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Topic: Marketing communication for not-for-profit organisationsScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Reading: Grau, pp157-188Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Assessment:Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Week 11 Discussion Questions - Products, services and deliveryScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 12 (23 May)
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Topic: Marketing communication and evaluationScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Reading: Grau, pp189-208Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Tutorial: Marketing communications plan - Communication strategyScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Assessment:Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Week 12 Discussion Questions - Marketing communication for NFP organisationsScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
Week 13 - Review
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Topic: Review of unitScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Assessment:Score: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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Week 13 Discussion Questions - Marketing communication for measurement and evaluationScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
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NFP Marketing PlanScore: Score: Score: Score: View Viewed Mark as done Marked as done Contribute Contributed Submit Submitted
