NFP Marketing Plan
- Due May 30, 2025 by 23:55
- Points 100
- Submitting an external tool (Turnitin enabled)
- Available Mar 1, 2025 at 0:00 - Jun 30, 2025 at 23:59 4 months
Type of assessment: Individual
Format: Strategic marketing plan for a real-world not-for-profit organisation.
Length: 2000 words, not inclusive of charts, diagrams, tables and appendices.
Due date: Uploaded to Turnitin by Week 13, Friday, 11:55pm.
Rationale: This is the principal assessment for this unit. The purpose of this assessment is to give you a broader understanding and appreciation of evolving marketing practices in the context of NFPs.
Description of task: Each student should:
- Firstly, decide on the NFP that will be the subject of their marketing plan (students are certainly encouraged to consider choosing Sheridan itself as the subject).
- Secondly, prepare a marketing plan that include the sections below (based on Appendix A of your textbook) - we will discuss the expectations for each of the sections during the weekly tutorials:
- Executive Summary
- Organisation Description
- Organisation Vision and Mission
- Situation Analysis
- Marketing Objectives
- Marketing Strategy
- Implementation, Evaluation and Control
- Ethical Considerations
- Appendices
- Thirdly, submit your marketing plan to Turnitin.
Gen AI instructions: Text produced by GenAI may not be used for any part of the marketing plan. You may use GenAI tools for brainstorming possible solutions. However, be sure to evaluate what GenAI produces against the NFPs unique situation and the actual requirements for the marketing plan as outlined in the assessment instructions, the prescribed format and the rubric (and your common sense).
NFP Marketing Plan is due Week 13
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